Goshen Open Studio Tour

Background

While Goshen’s art scene has been rich with talent, the general public was largely unaware of the multitude of artists in its midst. Eyedart founded the Open Studio tour 2005 with the intent to invite visitors to explore Goshen’s rapidly expanding art community by touring a diverse collection of exhibits. The purpose of the event is to heighten community pride in artists’ contributions to the region, provide a forum for viewing variety of media, and showcase historic Goshen properties by using them as exhibition spaces. Those who take the self-guided tour have the opportunity to take an inside look at artist’s galleries and studios, purchase original art form the artist who created it, see works in progress, and enjoy good food, drink, and music.

Methodology

Created the “Goshen Open Studio tour”, biannual self-guided tour of arts and artists’ studios in the Goshen, Indiana. Developed marketing materials including layout, writing, editing, and graphic design.

An important part of the tour is meeting and talking with artists.

The tour includes performing arts of all types.

Participants are able to visit artists’ studios and see works in progress.

It’s a chance to better observe and understand the artistic process.

What’s better than getting kids involved in creating new art!

Result

The tour started with 12 artists in 2005. Now, the tour incorporates over 100 area artists and spans two days.