Michiana Ice Carvers Association + Downtown Goshen Background MICA, a group of professional ice carvers in the Michigan / Indiana region, participates in Ice festivals and competitions throughout the US. The group desired to develop an annual, local festival to...
Goshen Open Studio Tour Background While Goshen’s art scene has been rich with talent, the general public was largely unaware of the multitude of artists in its midst. Eyedart founded the Open Studio tour 2005 with the intent to invite visitors to explore Goshen’s...
Downtown Elkhart, Inc. Background In 2010, the once beloved, annual Elkhart Jazz Festival nearly came to the end of a 23-year run. The national economic recession and local leadership transition resulted in declining attendance and sponsorship, gravely compromising...
Spacious Heart Yoga Background Local proprietor purchased a yoga studio with the desire to significantly expand the business and attract new, non-traditional customers. Methodology Eyedart provided business development consultation, researched and identified key...
Election campaign Background After eight years running unopposed, Republican commissioner candidate, Mike Yoder, faced a formidable opponent in the primary race. Methodology Eyedart developed key messages, designed digital and print marketing materials, and conducted...
