Meet Our TeamDriven by a love of art and design, fueled by caffeine.
Partner + Creative Strategist
As an entrepreneurial business leader, Gina devotes most of her time to turning seemingly impossible tasks into a reality. The gratification that comes from finding strategic ways to launch and grow businesses (with whatever tools are available at the time) is the foundation of the Eyedart team motto, “Solve for Yes.”
Gina has proven her chops in strategic planning, brand development, public relations, and campaign execution, time and again. Gina graduated from Goshen College with a Bachelor’s Degree in English, which developed her passion for effective communication. This, coupled with her love of art, design, and community, led her to a career developing successful marketing strategies for businesses, municipalities, and individual clients in both the public and private sectors. Her projects span from multi-million dollar corporate campaigns to guiding the market strategy for an international language education school.
In 2019, Gina and her husband, Ben, purchased a once-abandoned historic home in downtown Goshen to serve as Eyedart Creative Studio’s headquarters. The road to full renovation is long, so most weekends you’ll find them painting, scraping, mudding, digging, or sawing alongside generous family and friends.
Gina’s fulfillment comes from using her professional skills to focus on things of true value: personal connection, community, justice, and beauty. She’s an unrelenting believer in the power of marketing for good.
Partner + Designer
Never has the world seen a more detail-oriented and data-driven artist. When Ben founded Eyedart in 2004 out of his art studio in San Francisco, he had in mind to create an organization that combined web and graphic design with fine art.
Ben spent his formative years living in Ecuador, St. Louis, and San Francisco and traveled extensively through Europe before settling in the Midwest. His immersion in the rich traditions of sacred art and urban design secured his fascination with the intersections of art, architecture, and design. Though Eyedart has expanded, Ben continues to pursue the goal of blending art and design. He believes that even practical tools – like a company’s website, can be cause for inspiration.
Finding enjoyment and harmony with diametrically opposed ideas is not only a characteristic of Ben’s approach to work but beyond that, as well. Ben enjoys all things quiet, Shhhhhhhhhh, except for open-wheel race cars and Metallica. Ben also does not like pets but owns and generously cares for three cats.
Ben graduated from Goshen College with a degree in Fine Art and Design.
Director of Events
A graduate of both Goshen High School and Goshen College, Adrienne has a passion for seeing her community thrive. And what better way to create positive change than to host corporate events and city-wide celebrations?
Adrienne takes on her role with ease, expertise, and charisma. Her major projects include advocacy for Goshens’s small businesses, directing First Fridays, organizing the River Bend Film Festival. Beyond that, she coordinates galas and dinners for clients. She doesn’t stop there: Adrienne is also on the board of a local theater, Art House, and founded Goshen’s annual artist venue, Arts on the Millrace.
Adrienne is a veritable theater lover, a seasoned jazz singer, and frequenter of Goshen’s many amazing restaurants and watering holes. Adrienne enjoys relaxing and attending parties she didn’t plan herself (but if you asked her, she would probably help plan your next one).
Art Director + Lead Designer
Stunning musician and band portraits, concerts, commercial photography, and eye-popping ad images are often the first things people associate with James. People are often surprised to learn that James is not only the skilled eye behind the camera – but an acclaimed art director and graphic designer, too.
With a few decades of experience under his belt, he’s collected a closet full of Addy Gold and Best of Show awards along with mentions in Communication Arts.
It might be his relentless curiosity that keeps his ideas fresh. It’s hard to find him out and about without his trusted Fujifilm X-Pro2 with the 35mm f/1.4. This is required gear for walkabouts, concerts, hiking, or camping.
Surrounded by creative family members, James contributes time to his son’s Boy Scouts troop, the South Bend Symphony where his daughter played the flute and designing book covers for his wife’s novels.
James is a graduate of Indiana University South Bend’s Fine Arts program with a Bachelor’s degree in graphic design.
Director of Marketing
Neil is a life-long writer and reader, part-time musician, and occasional bartender. His superpowers include finding humor in most situations, facing change with a positive outlook, and smoothing wrinkles in projects.
After working in academia for the first five years of his career, Neil stepped into a marketing role to support area businesses and not-for-profit organizations. At Eyedart, Neil works with clients to help them grow their unique voice in a way that vividly engages friends and followers.
When not writing stories, he enjoys the thrill of riding country roads and visiting small-town diners and drives on his motorcycle. Neil is also a casual gamer, preferring open-world role-playing games like Elder Scrolls and Fallout, anything with a story. He also takes pride in his ability to work on vehicles and improve his home through construction projects. Nothing sates him like a job completed to the satisfaction or a story told well.
Neil earned his Bachelor of Arts in Communication Studies with a focus in Journalism and a minor in creative writing from Indiana University South Bend.
Content Creator and Editor
Wendy Wilson tells stories for Eyedart. Helping clients find the right words to amplify their ideas into messages with resonance, Wendy brings more than 20 years of experience to her work connecting brands with audiences.
She has written for print and online publications, edited content for business leaders and nonprofits, and managed public relations and client communications for start-ups and mainline entertainment brands.
Wendy graduated from the University of Florida with a degree in journalism. Her subsequent storytelling pursuits have been given over joyfully to creative spaces where she can apply her skill for crafting engaging narratives on behalf of others in imaginative and inventive ways.
She even told stories about her own family for a time, twice recognized as one of BlogHer’s 100 Voices of the Year. Most recently, she taught English, telling stories to middle schoolers, and helping them share their own.
Wendy has lived a little while in a lot of places — Manhattan, Los Angeles, Atlanta, Albuquerque, and now the Midwest. She loves art museums, fiction that demonstrates a bent toward the curiouser and curiouser, and once, in junior high, received the most thoughtful rejection letter ever for a script she sent unsolicited to that pinnacle of 80s pop culture, Miami Vice.
Sit down and let her tell you a story — better yet, let her tell yours.
Emma Koop Liechty
With an eye for design and an ear for stories that stick, Emma crafts messaging in dazzling, digital bits for online consumption. She lends her innate creativity, breadth of communication experience, and gimlet-eyed problem-solving to projects for Eyedart every day.
Emma graduated from Goshen College — Goshen High School before that — with a Bachelor of Arts in Fine Arts, a concentration in Graphic Design, and a minor in Communications. A digital native, she keeps Eyedart clients current and connected to their audience through the social media channels that matter.
(No need to wonder what’s she’s listening to on those AirPods on repeat while she’s getting all of this done — it’s whatever Taylor Swift released last, on repeat.)
Emma’s been around the world and back. She lived in India for three years (ask her about her lentil recipe!), and Nicaragua after. During a stint in Washington, D.C., Emma provided marketing and communications support for an educational nonprofit serving the immigrant population.
Her proficiency in Spanish is just one more skill she calls upon in support of Eyedart clients, helping them communicate accurately and inclusively to the broadest possible audience.
Emma’s connection to Goshen runs deep, a current that has happily pulled her back from far-flung destinations to home, with family, friends, and a grateful Eyedart team. Away from her computer, Emma is channeling her Mennonite foremothers, learning how to quilt, and incorporating clothes and fabric she collected in India in her first project. She loves bright colors, close friendships, sunny days and is an entirely devoted, full-time plant mom.
Whatever your brand, Kirianna West outfits the spaces where it lives online with a curated mix of colors and content, extending your message artfully and consistently.
Kirianna lends her considerable experience with social media platforms to Eyedart clients, her understanding of each channel’s dynamic requirements intrinsic to the process of tailoring information in channel-specific ways to increase audience engagement.
Kirianna is a creative, equally comfortable with physical media or with digitally-based expression. Empathetic and artistic, she puts the same talent for tone-setting and mood-making she employs on behalf of Eyedart to magical, musical effect in the Spotify playlists she puts together for every occasion.
(Side note: Kiri names these playlists for the drink she feels most embodies the feel of each collection. Really! Don’t ask for her ‘matcha latte with honey” mix unless all you have waiting on you is a quiet weekend at home, the “red-eye to go” only if a road trip is in the works; consider yourself warned!)
Kirianna graduated from Geneva College in Beaver Falls, Pennsylvania, with a bachelor’s degree in Communication Sciences and Disorders and a minor in Teaching English to Speakers of Other Languages. She is Dungeons and Dragons adept, a fierce devotee of dogs, and an adventuresome cook, forever in quest of tasty new realms to conquer.
About Eyedart Creative Studio
Every person, business, and community has a stirring story to tell.
Our job is to make your story unforgettable.
Knowing how to design and deliver a clear message to the right people at the perfect time is one of the most challenging tasks individuals and organizations face. To successfully engage people with your story and move them to act, Eyedart develops and implements creative strategies focused on relationship management, research, action-oriented planning, and expertly skilled design.
Our innovative plans increase consumer spending, improve your business structure, and attract key stakeholders in a competitive market.
Creatively and collaboratively, we transform your ideas into profitable ventures.