Branding, Website Design, Graphic Design, Photography
The Fold
When the owners of The Fold approached Eyedart, the restaurant didn’t yet exist. They wanted to create an old-school neighborhood tavern where your folks loved to hang out back in the day: New York–style pizza by the slice, cold beer on tap, and a place that felt instantly familiar.
With no existing brand equity, every decision mattered. The identity needed to feel established from the moment the doors opened — like it had always belonged in the neighborhood.
We developed a brand system rooted in tradition and authenticity — bold typography, classic tavern-inspired elements, and a flexible logo suite designed to work seamlessly across signage, menus, merchandise, and digital platforms. The goal was simple: create a brand that felt timeless on day one.
In addition to branding design, Eyedart provided product and event photography assets for use online and in print.
