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Event Planning, Branding, Website Design, Marketing, Photography

First Fridays

In the early 2000s, Goshen–along with many other small cities–was experiencing the symptoms of urban blight in its downtown. Large box stores on the city’s periphery left underutilized or abandoned buildings. Years of car-centric design left an inhospitable pedestrian landscape.

And yet, there were still small, locally owned businesses downtown. First Fridays began in 2007 as an incentive for the community to eat, drink, shop, and create new businesses in downtown Goshen. Today, these events are a beloved part of Goshen with activities for all ages, unique themes, and a celebratory atmosphere–perfect for meeting friends and family.

Eyedart continues to plan all aspects of each First Fridays event, raise the money needed to fund the events, and market the events to the community.

First Fridays logo
A young man playing guitar on stage - part of the free entertainment at every event
A birds-eye view of the crowd at the Great Goshen Car Show
A couple getting their picture taken on the Ice Throne
From the prespective of the stage - looking out past the band at the gathered crowd
Event attendees getting dinner outside on a sunny summer evening

Each First Fridays event brings thousands of people downtown for shopping and eating while enjoying time with friends and family.

Kids performances always bring a crowd
A image of the crowds during a summer First Fridays event
A scene from the fashion show put on by local boutiques

The events feature free entertainment from the First Fridays stage, free activities for kids, and a unique theme for a different experience every month.

Runners starting a 5k run along the Millrace canal
Sand volleyball courts on Main and Lincoln!
In the summer there is wrestling in the ring on Main Street
A fire-breathing performer at the Fire and Ice Festival
Kids cheering on their favorite wrestlers
Free kids activities are a part of every event
(Former) Fire Chief Dan Sink handing out candy during the Goshen Light Parade
The best photo op is on the Ice Sleigh
A group of people caroling by candle light during the Hometown Holiday event

We look forward to seeing you at the next event!

Case Studies - Elkhart County Symphony
Case Studies - Community Foundation of Pulaski County
Case Studies - Goshen Brewing Company
Case Studies - The Fold
Case Studies - The JBS Collection
Case Studies - Lerner Theatre
Case Studies - First Fridays